What should an Indian business put in their Instagram bio?
A great Indian business Instagram bio includes: (1) What you sell in 2–3 words, (2) A unique value like "Free delivery" or "COD available" — Indian buyers love these, (3) A location or service area, (4) A simple CTA like "Order via link below" or "DM to order", (5) 1–2 relevant emojis. Keep it under 150 characters.
Should I write my Instagram bio in Hindi or English?
It depends on your audience. Hinglish bios (mix of Hindi + English) work best for most Indian businesses as they feel familiar to both English and Hindi speakers. If you're targeting a specific region (Tamil Nadu, Gujarat, etc.), a regional language bio can feel more personal and builds local trust faster.
How often should I update my Instagram bio?
Update your bio whenever you run a promotion, sale, or seasonal offer. For example, add "🎉 Diwali Sale ON — 30% OFF!" during festivals and remove it after. Keeping your bio current signals to buyers that your account is active and trustworthy.