Once orders start coming in, the difference between a calm business and a chaotic one is whether you have one place to see everything. Manva's dashboard collapses the order, customer and review screens into one workflow. This guide is a practical tour of how to use them.
The Orders screen
Path: Dashboard → Website → Orders
Every order across your storefront — COD, prepaid, manually entered — lands here in one queue. The default view is All orders, newest first. Filters along the top let you narrow by:
- Status — New, Confirmed, Packed, Shipped, Delivered, RTO, Refunded, Cancelled
- Payment method — COD vs Prepaid
- Date range
- Search — by order number, customer name, phone or email
Click any row to open the full order: line items, customer details, shipping address, payment status, internal notes and an order timeline showing every status change with timestamps.
Add an internal note for anything a customer mentions on WhatsApp — gift wrap, special instructions, allergies. These notes are private to your team and travel with the order forever.
Bulk actions
Tick multiple orders in the list to:
- Mark all as Packed (handy at the end of a packing session)
- Print all labels as a single PDF
- Export to CSV for accounting
Refunds
From any paid order, click Refund → enter the amount → confirm. Manva calls Razorpay's refund API in the background and updates the order status. The customer gets an email with the refund tracking ID; the money usually lands in their account in 3–7 working days.
For COD orders, "refund" is a status change only — Manva does not touch your wallet because no money was paid through us. Use the order notes to record how you refunded (cash, UPI, bank transfer).
The Customers screen
Path: Dashboard → Website → Customers
Every customer who has placed an order, signed up, or subscribed shows up here. The default view shows them ranked by total spend, with these columns:
- Name and contact (phone + email)
- Number of orders
- Total spent (₹)
- Last order date
- Tags (your free-text labels)
Click a customer row to open their full profile: order history, addresses, internal notes, communication log (which emails and WhatsApp messages they have received from you).
Tagging customers
Tags are your most useful customer-management tool. Examples worth using:
vip— top 10% by spend; offer early access to new productswholesale— bulk buyers; show special pricing and skip retail-only campaignsgift-shopper— buys for others; suggest gift wrap upsellcold— has not bought in 90+ days; eligible for re-engagement campaign
Tags are searchable and can be used to filter the broadcast tools. Build them up over time — even five tags applied to your top 50 customers transforms how targeted your messaging gets.
Notes
Free-text notes are private to your team. Use them for anything you would normally jot in a ledger:
- "Prefers cash on delivery — never offer prepaid"
- "Husband's name Rahul, anniversary 15 Aug — send card"
- "Returned 3 items in last order, fussy about fit"
The Reviews screen
Path: Dashboard → Website → Reviews
Manva auto-requests a review 5 days after delivery. Submitted reviews wait in Pending until you approve them — no fake reviews, no surprises.
For each review you can:
- Approve — it shows on the product page immediately
- Request edit — Manva auto-emails the customer asking them to expand or clarify
- Hide — keeps the review out of public view but available for your reference
- Reply — a public reply that shows under the review on the product page
A polite public reply to a 3-star review often does more for trust than a wall of 5-star reviews. Future buyers read replies more carefully than they read praise.
Photo reviews
Customers can attach up to 4 photos with their review. Photo reviews are by far the most converting kind of social proof — show them prominently on product pages.
To encourage them, the post-delivery review request asks for photos by default. About 15–25% of happy customers will attach one, depending on category.
Subscribers and broadcasts
Path: Dashboard → Website → Subscribers
Customers who opt in via the storefront footer or checkout consent box show up here. From the same screen you can compose a broadcast (email or WhatsApp, depending on which you have connected) and send to:
- Everyone
- A specific tag
- A custom segment (e.g. "all customers in Hyderabad who bought in the last 60 days")
Broadcasts are subject to the same compliance rules as any other marketing channel — only opt-in customers, and every email includes a one-click unsubscribe.
Daily and weekly rhythm
A workable daily rhythm for a small team:
| Time | Activity |
|---|---|
| Morning | Check new orders → confirm or call any high-value or unusual ones |
| Midday | Pack and ship the day's orders in one batch |
| Evening | Reply to reviews, approve any pending, update tags on new customers |
A workable weekly rhythm:
- Monday: Pull the previous week's order export, review what sold and what did not
- Wednesday: Send the broadcast (newsletter, new arrivals, restock alert)
- Friday: Look at the customer screen — anyone deserve a thank-you message?
Frequently asked questions
Can I add an order manually for someone who paid me directly? Yes. Orders → New order → fill in customer + items + payment status. Useful for offline sales, exhibitions, or WhatsApp-sale conversions.
Can my team have separate logins? Yes — use Settings → Team to invite team members with specific roles (Admin, Manager, Support). Roles control which screens they can see and what they can edit.
How long is order data kept? Forever. There is no retention limit on orders, customers or reviews — your data is yours.
The dashboard does not run the business — you do. But having every order, every customer and every review in one queryable place is the difference between feeling on top of things and feeling under them.