WhatsApp converts 3-5x harder than Instagram for repeat customers.
One catch: do it wrong and Meta suspends your number. Permanently.
This guide covers the compliant way to broadcast on Manva — opt-in, templates, segmentation, frequency, and how to keep your quality score green.
The 4 rules WhatsApp enforces in 2026
- Opt-in only. Customer must explicitly say "yes I want updates" before you broadcast. Buying lists is banned.
- Approved templates. Marketing messages need a Meta-approved template. Manva manages approvals; takes 24-48h per template.
- Opt-out link in every message. "Reply STOP to unsubscribe." Mandatory. Manva auto-appends.
- Quality score > medium. If too many users report your messages as spam, Meta rate-limits or suspends you.
How to broadcast in Manva (90 seconds)
- Tools → WhatsApp Broadcast → New broadcast
- Pick audience — All opted-in customers, VIPs, last 30-day buyers, or custom segment
- Pick template — Choose from your approved templates. Hindi, English, Hinglish supported. Manva fills in
{{name}},{{order_id}}etc. automatically. - Send now or schedule — Best slot for India: 8:30 PM IST evenings, festival weeks 6:30 PM.
Manva sends through Meta's official Cloud API. Delivery is real-time, read-receipts come back, you see analytics.
Audience segmentation
Don't broadcast to everyone every time. Segment for relevance:
| Segment | Use for | Frequency |
|---|---|---|
| All opted-in | New collection drops, festival pre-game | 1×/week max |
| VIPs (3+ orders) | Early access, exclusive offers | 2×/week ok |
| Last 30-day buyers | Cross-sells, refill reminders | 1×/week |
| Cart abandoners | Reminder + discount | 1× per abandon event |
| Lapsed (90+ days) | Win-back campaigns | 1×/quarter |
WhatsApp broadcast on Manva from ₹299/mo
Approved templates. Audience segmentation. Compliance built-in. 7-day free trial.
Try free for 7 daysRealistic broadcast metrics
From 800+ Manva accounts running WhatsApp broadcasts in 2026:
- Delivery rate — 95-99% (drops if numbers are stale)
- Read rate — 65-75%
- Click rate — 8-18% on promotional templates
- Conversion to order — 2-5% of recipients (vs 0.5-1% on Instagram)
Math example: a 1,000-customer broadcast for a Diwali drop typically produces 20-40 orders within 24 hours.
Common mistakes
1. Buying contact lists
Permanent number ban within days. Don't.
2. Using personal WhatsApp instead of Business API
Personal WhatsApp has no opt-in framework, no approved templates, no analytics. Use Manva (Cloud API) or risk a permanent personal-number ban for "bulk messaging."
3. Broadcasting daily
Once you exceed 3 broadcasts/week to the same person, opt-outs spike. Once they spike, quality score drops. Once that drops, broadcast suspended. Cap at 2-3/week.
4. Generic templates for every audience
"Hi {{name}}, check out our new collection" works once. By message 3, recipients tune out. Vary tone, language, offer, segment.
5. No tracking link
Use UTM-tagged links so you know which broadcasts drove which orders. Manva auto-tags.
FAQ
Send a compliant broadcast in 90 seconds
Manva manages opt-ins, templates and quality score. From ₹299/mo.