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Checked 12 August 2026

Shopify vs Manva: the honest 2026 comparison for Indian businesses

Real rupee math (including the 18% GST on your Shopify bill), the UPI/COD reality, and a straight answer about who should choose which — including 'both'.

Last updated 2026-08-12 · by the Manva team

The verdict in 30 seconds

Shopify is the world's most complete ecommerce platform — unmatched app ecosystem, built for scale, priced for it (₹1,994/month on annual billing + 18% GST + payment-gateway fees + apps; most Indian stores land between ₹4,000 and ₹15,000/month all-in).

Manva is an AI business platform built for Indian small businesses: it generates your whole website (₹999 one-time), and an AI assistant runs it with you on WhatsApp — in Hindi, Hinglish and regional languages, with UPI/COD/GST/Shiprocket standard.

And there's a third answer: if you already run Shopify and it works, keep it — Manva can connect to your existing Shopify store and give you the WhatsApp assistant on top (photo → Shopify product, sales questions answered in chat).

Side by side

ManvaShopify
Website creationAI generates a complete multi-page site unique to your business — content, store, blog, SEO includedYou pick a theme and build/customise it (or pay a designer); AI features assist inside the template
Entry price (India)Website ₹999 one-time · assistant plans from ₹149/mo (7-day trial)Basic ₹1,994/mo on annual billing + 18% GST (as of Aug 2026)
Payments in IndiaYour own Razorpay account (UPI, cards) — Manva never touches your money. COD built inNo Shopify Payments in India — you integrate Razorpay/PayU etc. and pay their fees on top
GSTGST fields and GST invoices built inAchievable via settings/apps; 18% GST also applies to your Shopify bill
ShippingShiprocket integration built inStrong — Shiprocket and many others via apps
WhatsAppCore of the product: an assistant that manages products, orders, stock, coupons and marketing FROM WhatsApp, in your languageVia third-party apps (Interakt, Zoko, etc.), typically ₹999–₹2,500+/mo extra, customer-messaging focused
Social media marketingBuilt in — captions, scheduling, festival campaigns, 11 languagesVia apps / external tools
Languages (owner-side)Hindi, Hinglish, Tamil, Telugu, Marathi + moreAdmin in English (storefront translatable)
App ecosystemSmall — the platform covers the essentials itselfUnbeatable — 8,000+ apps for nearly anything
Scale ceilingBuilt for SMBs; growingEffectively none — powers global brands
Analytics & nudgesRecommendations with measured outcomes, morning digest on WhatsAppExcellent dashboards; more DIY on the "what should I do" layer

Shopify details checked 12 August 2026 from public pricing/coverage; confirm current numbers on shopify.com/in before deciding.

The real monthly cost, in rupees

The sticker price is never the real price. A typical small Indian store on each platform:

Cost lineManvaShopify Basic
Platform₹999 one-time (site) + ₹149–999/mo (assistant tier)₹1,994/mo (annual billing)
GST on the billIncluded in listed pricing+ ₹359/mo (18%)
Payment gatewayYour Razorpay rates (you'd pay these anywhere)Your Razorpay/PayU rates + no native option
WhatsApp toolingIncluded+ ₹999–2,500/mo typical app cost
Theme / designIncluded (AI-generated)Free themes exist; paid themes $100–350 one-time; designers extra
Realistic first-year≈ ₹2,800–13,000 (site + 12 mo assistant)≈ ₹28,000–1,80,000 depending on apps/theme

Choose honestly

Choose Shopify if…

  • You have a large catalog (hundreds of SKUs) or sell internationally.
  • You need specific apps — subscriptions, complex bundles, ERP connections.
  • You have a team (or agency) to run it and the ₹4,000–15,000/month all-in budget.

Choose Manva if…

  • You're a small Indian business and want to be selling THIS WEEK, not configuring.
  • You want your website designed for you, not a theme to wrestle.
  • You'd rather manage your shop from WhatsApp, in your own language.
  • Your budget is hundreds per month, not thousands.

Or take both: connect your existing Shopify store to Manva and use the WhatsApp assistant on top of it — photos become Shopify products, and your Shopify sales answer questions in chat. Nothing in your store is changed or removed, and you can disconnect any time.

See your own website before you decide

Describe your business and watch Manva design it — free to try, ₹999 one-time to publish.

Start free — build your site in minutes

Frequently asked questions

Is Manva better than Shopify?

For different people. Shopify is stronger for large catalogs, international selling and its app ecosystem. Manva is stronger for Indian small businesses that want the website generated for them, ₹ pricing, UPI/COD/GST out of the box, and a WhatsApp assistant that runs daily operations in their language. This page lays out both honestly.

Can I use Manva and Shopify together?

Yes. Manva connects to an existing Shopify store: product photos you send on WhatsApp become Shopify products, and the assistant answers questions from your Shopify sales data. Disconnect any time; your store is never modified without you.

Does Shopify work with UPI and COD in India?

Yes, but not through a native Shopify Payments option (unavailable in India as of August 2026) — you integrate an Indian gateway like Razorpay or PayU and pay its fees. COD is supported. On Manva, UPI runs through your own Razorpay account and COD is built in.

What does Shopify really cost per month in India?

Basic is ₹1,994/month on annual billing, plus 18% GST, plus payment-gateway fees, plus apps (WhatsApp, reviews, etc.). Indian agencies consistently document real totals of roughly ₹4,000–15,000/month. See our full pricing breakdown.

Can I move from Shopify to Manva later?

Yes — export your products as CSV and import them, or send product photos to the WhatsApp assistant and let it rebuild your catalog. Your custom domain points to the new site the same day.