Calculate your real margin
Built for Indian sellers: includes GST, marketplace/gateway fees, shipping and COD returns (RTO) — the four things generic calculators skip.
Why generic margin calculators mislead Indian sellers
- GST is inside your price. On a ₹999 saree at 5% GST, your revenue is ₹951.43 — calculators that ignore this overstate margin on every single order.
- COD returns are a real cost. If 40% of orders are COD and 15% of those bounce, 6% of ALL your orders pay double shipping for zero revenue. Apparel sellers routinely lose their whole "profit" here.
- Fees stack. Gateway ~2%, marketplaces far more. Two percent sounds small until margins are 15%.
Rule of thumb this calculator will confirm: price at 1.8–2.2× landed cost if you offer COD, or thin margins will not survive festival-season discounting.
Now put those margins to work
A store with UPI (your own Razorpay), COD controls, GST invoices and abandoned-cart recovery — ₹999 one-time.
Start free — build your site in minutesFrequently asked questions
How do I calculate profit margin on a GST-inclusive price?
Divide the selling price by (1 + GST rate) to get your real revenue, then subtract product cost, fees and shipping. Example: ₹999 at 5% GST → revenue ₹951.43. The calculator above does this automatically.
What is a good profit margin for online selling in India?
After GST, fees, shipping and COD returns: 25%+ of selling price is healthy, 12–25% workable, under 12% fragile. Categories differ — electronics run thinner, apparel and handmade goods should aim higher because of returns.
How much do COD returns really cost?
An RTO order typically costs forward + return shipping (≈1.7× one-way) plus repacking, with zero revenue. At 40% COD share and 15% RTO, that's 6% of all orders — often the difference between profit and loss.
Is this calculator free?
Yes — free, no signup, works on your phone. It's built by Manva, the AI business platform for Indian sellers.