If your Manva website includes the storefront module (any Beat or Beat Pro pack), you can sell products directly without needing a separate Shopify or Wix store. This guide walks through getting the first sale.
What the storefront includes
- Product catalogue with categories, variants and stock tracking
- Cart and checkout with COD and online payment options
- Customer accounts with order history
- Order management dashboard for you (status, refunds, notes)
- Optional Shiprocket integration for one-click shipping
- Built-in subscriber list and abandoned cart follow-ups
Everything lives at yourbrand.com/store and shares the same brand styling as the rest of your website.
Step 1: Add your first product
From the dashboard, open Website → Products → Add product. Fill in:
- Title — what you would search for if you were the customer
- Description — keep it short; Manva can also auto-generate one if you give it a couple of bullet points
- Price (₹) and MRP — the strike-through price, if any
- Stock count — leave blank for unlimited or made-to-order
- Category — used for filtering in the storefront
- Photos — drag and drop up to 8 images
A clean white-background photo as image 1 plus 2–3 lifestyle shots converts better than a single hero image. The first photo also becomes the social-share card if anyone posts your product link to WhatsApp or Instagram.
You can also import products in bulk via CSV — useful when migrating from Meesho, Shopify or a spreadsheet. The CSV upload screen explains the column format and accepts a variants column for size or colour options.
Step 2: Set up payments
Open Website → Store settings → Payments. You will see two paths:
Cash on Delivery (COD) is on by default and works without any setup. For RTO control, turn on OTP-verified COD under the same screen — buyers confirm a one-time SMS code at checkout, which has cut return-to-origin rates significantly for the businesses that use it.
Online payments route through Razorpay. You need:
- A free Razorpay account at razorpay.com
- Your live Key ID and Key Secret from the Razorpay dashboard
- Paste both into the Manva payments screen and hit Save
Once saved, your checkout shows UPI (PhonePe, Google Pay, Paytm), cards, net banking and EMI options — whatever you have enabled inside Razorpay.
Step 3: Configure shipping
Three options:
| Option | When to use |
|---|---|
| Free shipping | Digital products, services, locally delivered items |
| Flat-rate shipping | Single-zone businesses (one city, one rate) |
| Shiprocket integration | You ship across India and want printed labels |
The Shiprocket integration creates a shipment, picks the cheapest courier from your panel, and gives you a tracking link — all from inside Manva. To enable it, paste your Shiprocket API key under Store settings → Shipping → Shiprocket.
Step 4: Test the full flow
Before you share the store link with customers, test the checkout end to end:
- Open your storefront in an incognito window
- Add a product to the cart
- Go through checkout with a real address
- Use Razorpay's test mode (or place a small ₹10 order) to verify the payment confirmation page
- Check the order shows up in Website → Orders with the right status
- If Shiprocket is on, click Ship now and confirm the label prints
This 5-minute test catches 99% of misconfigurations before a real customer hits them.
Step 5: Go live
Share the storefront link in your Instagram bio, in your WhatsApp Business catalogue, in your link-in-bio tool. Every product page has a built-in WhatsApp share button so customers can ask questions before buying.
Managing orders and customers
Once orders start coming in:
- Orders shows everything in one queue (new, packed, shipped, delivered, refunded). You can filter, search, bulk-update status, and add internal notes.
- Customers lists every buyer with order history, total spend and tags. Tag your top spenders and offer them early access to new products.
- Reviews collects post-delivery reviews with photos. Approved reviews show on the product page.
- Subscribers captures email and WhatsApp opt-ins from your storefront — use them for the broadcast tools later.
Reducing returns and refunds
Three things to do early:
- Crisp product photos and clear sizing — the biggest reason for returns is "not what I expected". Show a measurement chart in image 2.
- Turn on OTP-verified COD for high-RTO categories like apparel and footwear.
- Reply to pre-purchase WhatsApp questions fast — most pre-checkout queries are size/colour clarifications. Answering them well prevents a return later.
Frequently asked questions
Do I need GST registration? Below ₹40 lakh annual turnover for goods (₹20 lakh for services), GST is optional. Above that, register and add your GSTIN under Store settings — Manva auto-includes it on invoices.
Can I sell digital products? Yes. Set the product type to digital and upload the file. Manva emails the download link to the customer after payment.
What about international orders? The store is INR-only today. International stripe and multi-currency are on the roadmap but not live yet.
A working e-commerce store should not need a developer or a ₹3,000/month subscription. Manva's storefront is included in every Beat pack, so the only things between you and your first online sale are good photos, a fair price, and somebody to share the link with.