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Your Jewellery Business, online with trust built in

Design that carries the price tag, photos that do justice, and a WhatsApp assistant that runs the selling — Akshaya Tritiya to Dhanteras.

Last updated 2026-08-12 · by the Manva team

A jewellery store that earns trust before the first order

Jewellery is India's highest-trust-barrier online category: nobody sends ₹8,000 by UPI to a site that looks home-made. Manva's AI designs a store that looks like your brand deserves it, turns your phone photos into studio-grade product shots, and runs the selling — orders, stock, festival campaigns — from your WhatsApp.

Built for how jewellery sells

  • Design that carries the price tag. The AI designs to your positioning — temple jewellery, silver minimalism, bridal kundan — against our internal bar that no two stores look like palette swaps.
  • Photos that do justice. The Product Studio converts phone photos to clean white-background and lifestyle shots — the single biggest conversion lever in this category.
  • Catalog by WhatsApp. Send a photo of each piece; the assistant writes the listing (materials, occasion, care) and publishes on your yes. Variants (size, plating, stone) handled properly.
  • Trust rails. Reviews on the site, GST invoices with every order, clear return policy pages generated for you, and payments through YOUR OWN Razorpay — buyers see a real checkout, not a UPI screenshot request.
  • COD, carefully. COD raises conversion in jewellery and raises returns too — the assistant tracks both, and the margin calculator shows your safe COD ceiling.
  • The festival calendar IS your business. Akshaya Tritiya, Dhanteras/Diwali, wedding season: campaign posts and offers generated from your actual pieces and scheduled — try the festival generator.

Getting started, honestly

  1. Describe your brand (10 minutes) → the AI designs the store.
  2. Send 15–30 photos on WhatsApp over a chai → catalog live.
  3. Set your Razorpay keys → UPI/cards live; enable COD if your margins allow.
  4. Put the link in your Instagram bio; let the assistant run festival pushes.

Sell on Instagram DMs today? Keep doing it — the store link just means sizes, prices and payment stop being twenty messages per sale.

Your jewellery deserves a real storefront

AI-designed store ₹999 one-time · catalog by WhatsApp photo · UPI, COD, GST built in.

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Frequently asked questions

How do I get buyers to trust a new jewellery website?

Four things move trust most: a professionally designed site (not a template lookalike), real product photography, visible reviews, and a proper checkout with GST invoice. Manva ships all four on day one; the rest is your consistency on WhatsApp and Instagram.

Should I offer COD on jewellery?

Usually yes below a price ceiling — COD lifts first-order conversion sharply in this category, but returns cost double shipping. Use the margin calculator to find the price point above which COD stops making sense for you.

Can it handle variants like size and plating?

Yes — proper variants with per-variant stock, not separate duplicate listings.

Do artificial/imitation jewellery sellers need GST?

Depends on turnover and where you sell (marketplaces generally require GSTIN). Once registered, your Manva store issues GST-compliant invoices automatically; confirm your registration obligation with a CA.