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Sell Your Handmade Work — with the story attached

A store designed to your craft, listings from your workshop photos, and the boring parts — payments, GST, shipping — handled.

Last updated 2026-08-12 · by the Manva team

Your craft deserves better than a marketplace listing

Handmade sells on story and trust — the two things marketplace grids erase. Manva builds you a store that carries your story (the AI designs to YOUR craft, not a generic shop template), turns workshop photos into listings via WhatsApp, and handles the parts artisans hate: payments, GST invoices, shipping labels, follow-ups.

Built for how handmade actually sells

  • The story sells the piece. Your site gets an About that explains the craft, process photos, and product pages with room for materials and making-time — because a ₹1,800 hand-block-printed dupatta needs the story a ₹300 factory print doesn't.
  • Catalog from the workshop floor. Photograph each piece on your phone, send it on WhatsApp — the assistant writes the listing (materials, technique, care) and publishes on your yes. One-of-one pieces stay honest: stock of 1, marked sold the moment it goes.
  • Price for the hours, not the market floor. Handmade margins die from underpricing. Put materials + YOUR HOURS + packaging + shipping into the margin calculator before you set a price — 2-2.5× total cost is the survival line for craft.
  • Marketplaces AND your own store. Amazon Karigar / Etsy / exhibitions bring discovery; commission and price pressure come with them. Repeat buyers and gifting orders belong on YOUR store, at full margin, on your WhatsApp.
  • Fragile shipping, handled. Shiprocket integration for labels and tracking; the buyer is notified automatically when you ship. Pack heavy, insure the expensive pieces, photograph before sealing.
  • Festival & wedding gifting is your season. Rakhi, Diwali corporate hampers, wedding return-gifts — campaign content generated from your actual pieces, scheduled ahead. Start with the Diwali plan.

What it costs an artisan

Website + store: ₹999 one-time. Assistant: from ₹149/month (7-day free trial). No commission on your sales — UPI goes to your own Razorpay, COD available. Compare that to marketplace commissions of 15-30% on every single piece, forever.

Put your craft's story online this week

AI-designed store ₹999 one-time · listings by WhatsApp photo · your margin stays yours.

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Frequently asked questions

How do I sell handmade products online in India?

Three channels, in order: your own store (full margin, repeat buyers — a day's setup with AI), WhatsApp (where Indian gifting orders actually happen), and marketplaces like Amazon Karigar or Etsy for discovery (mind the 15-30% commissions). Most successful artisans run all three, with the store as home base.

How should I price handmade items?

Materials + your hours at a real rate + packaging + shipping + a returns buffer, then 2-2.5× that total. Underpricing is the #1 killer of craft businesses — the margin calculator makes the math a two-minute check.

Can I list one-of-a-kind pieces?

Yes — each piece is a product with stock 1; when it sells, it shows as sold automatically. No embarrassing double-sales.

Do I need GST as an artisan?

Depends on turnover and whether you sell inter-state/on marketplaces (marketplaces generally require GSTIN). Confirm with a CA; once registered, GST invoices are automatic.